Organisations have never had access to more data yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions. New peer research conducted by the World Federation of Advertisers, in partnership with Stravito, highlights a clear maturity gap, with far fewer organisations fully embedding insights into everyday decision making and the distance between insight generation and business impact persisting.

In this webinar, guest speakers will unpack the key findings from the research and explore what leading global organisations are doing to progress their insights maturity, offering a practical lens to assess whether teams are truly maturing or falling behind. Bringing together perspectives from insights, AI and knowledge management, you’ll leave with a clearer view of how knowledge management, storytelling and human judgement enable more confident business decisions in 2026.